CCB (Asia) Hong Kong Wine & Dine Festival as one of the most acclaimed annual mega events in Hong Kong, has been delighting valuable visitors with diversified and unexpected experience. To magnify the happiness for the greatest number of participants, a giant AR digital wall was built to engage and surprise a bunch of people simultaneously, with real-time 2D & 3D AR animations revealing random rewards for them. Those rewards including exclusive wine glasses, wine tokens and even personalized forks engraved with names specifically enriched participants’ experience in the event.

Results:

>10,000 submission

24% increase in gift redemption

>1,300,000 social media fans reached

>69,000 engagement sparked